BanaBay enters the pineapple market

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BanaBay Pineapples

BanaBay the premium brand of Ecuadorian bananas has expanded its portfolio to include pineapples.

The BanaBay pineapples will be of MD2 Golden variety and will be sourced from plantations in Ecuador, where BanaBay will have its own dedicated hectares. This will enable BanaBay to control the size, colour, brix and acidity of the fruit, whilst delivering the same direct sourcing advantages to customers, ensuring consistency of quality and continuity of supply.

UK headquartered BanaBay made the decision to source pineapples following the launch of BanaBay in the US, where, according to President of North America Operations Tom Burke, there is high demand for the fruit.

BanaBay PineapplesCommenting on the move, BanaBay Managing Director Mark O’Sullivan said: “We are very excited about the start of our pineapple business; the introduction of this new line was initially driven by our commitment to supporting Tom Burke and his team in developing the US market, but the news has also been positively received by customers around the world, including New Zealand and Malta”.

An initial container is due to arrive in New Zealand to be trialled by leading supermarket chain Countdown, which already stocks BanaBay bananas. A further container is heading for the United States and O’Sullivan confirms that there is also an opportunity to supply pineapples to wholesale partner Mafimex in Malta.

BanaBay pineapples currently have Global GAP status, with further ethical and sustainable accreditations in prospect to bring them in line with the other BanaBay produce.